Virginia Retirement System Receives Gold Stevie® Award for Retirement Planning Campaign
RICHMOND July 18, 2024 -The Virginia Retirement System has received a Gold Stevie® Award in the 22nd Annual American Business Awards® competition. The agency's “Start, Stop, Continue“ retirement planning campaign, conducted with MissionSquare Retirement, was chosen as Marketing Campaign of the Year in the Government/Institutional/Recruitment category.
“Start, Stop, Continue“ focused on helping public service employees boost retirement security throughout their careers. In its October 2023 launch, the email campaign promoted National Retirement Security Month, financial health and retirement goals. The second phase in November focused on avoiding holiday impulse spending. “Start, Stop, Continue“ identified visitors' career stages through online interactions and provided relevant information for each group.
The campaign aimed to increase visits to an interactive website and to engage employees in their individual savings journeys while connecting them with useful resources. The campaign recorded 5,191 online visitors. In addition, more than 350 employees participated in educational programs or account reviews.
The Stevie® Awards recognize the accomplishments and positive contributions of organizations and working professionals worldwide. Since its creation in 2002, the Gold Stevie® Award has been presented for achievements in business to organizations and individuals in more than 60 nations.